Music video production is not at all that hard to accomplish. With a basic background in audio and keeping the aim of promoting the artist or artists in mind, you can literally give free reign to your creativity. Even without any experience in video production, there is a mine of technical and practical information available to help you set about producing your own music video. However, this could turn out to be a blessing as well as a curse, as you could easily get carried away in the excitement, and lose track of time management and budgets, ending up with an unfinished product and feeling disillusioned
To help keep you on the right track from start to finish, below are some tips to balance the creative side with the practical side of the project. Your creative side will want to rush ahead and start the filming, but this has to be tempered by the practical left-brain, to concentrate on the core concepts of technical knowledge, the right equipment and the correct processes.
1. The Process
The process of producing a music video can be broken down into the following categories:
Pre-production is often overlooked by the zealous first time music video producer, but will save you time and avoid potential problems from popping up later. It involves planning; preparing the camera, batteries and media for storage; organizing key players and ensuring they have everything they require to do their job; sourcing equipment and lights; planning for the transport of equipment and making sure everything gets to the where it should be on time; scouting for locations and ensuring ease of access to those locations for all key players; drawing up of lists and more lists and the making of phone calls.
Capturing footage – keeping in mind later stages of the project when editing and importing will take place.
Can be done in real time, recording footage into a computer using a cable, or using video interface
Cutting up raw footage to produce a finished product.
Adding interesting visual effects and adjusting color to give balance and for aesthetics.
After completing your post-production, exporting to the destination, either for HDTV, online use or for standard definition NTSC TV or PAL.
2. Types of video.
• Performance video – the most common music video. All you will need is a good location, the artists to be dressed up and looking good, some powerful lighting, and you are ready to shoot a music video. For a live gig, the location may be less flexible and you may want to use multiple cameras for close-up shots.
• Story video – using the artists as actors or as cameos for a short and silent film with quick cuts and scenes that evolve, and no limit to creative license.
Some cameras are designed specifically for video and others for still photography, but with a video capability. Budget video cameras have small sensors and it is not possible to change the lens, which will produce reduced low-light performance with grainy footage. If you don’t already have a trusted camera, do your research.
It is a good idea to keep footage on a separate hard drive from the editing program files. If this is not possible, you can edit the music video on a system drive. Although not ideal, it works and the project will be completed in time.
5. Non-linear Editing.
Examples of non-linear editing packages include Pro Apple, Adobe Premiere, Final Cut, Sony Vegas, and many others. Any frame can be accessed at any point in time, without having to search to find what you are looking for. A second window is used to view a section of footage in isolation and select the ‘in’ points and the ‘out’ points.
There is so much information on video production out there and, depending on how far you would like to take your journey with the adventure of producing music videos, you will never be short of knowledge and guidance to take you as far as you want to go.
- License: Creative Commons image source
Amy Rice writes for http://www.tech-tv.co.uk when not writing, I enjoy spending time with my daughter, reading, gardening and lifting free weights at the gym.